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Michelle Torrey Teunissen: power of product reviews

With Michelle Torrey-Teunissen, CRO @ 6clicks on the power of product reviews. With buyers being more sophisticated, Michelle predicts that 3rd party sites such as reviews will become more important in cyber security sales.

Customers are self-educating and they're looking for product reviews.
-what kind of rating you have
-what customers are saying about usability, ease of implementation, future delivery