Hey, it's Andrew. Every Friday I share examples, tips and strategies in the newsletter. Sign up in the yellow box on the home page.

Eric Appel on benefits of hiring non startup sales people

Eric Appel, head of WW Wales at Island, talks about Island's sales team. A group that has worked together for 15+ years - but lacked startup experience.

Instead, what they brought was an understanding of how to sell security and
even security platforms, and they also brought with them a network.
And so by bringing those two things, Island shortened its time to value with customers.

Albeit unique, a great way into the market.