"It's all well and good with all the marketing speak, but our buyers want technical information".
Not so fast, says Andy Raskin. It's often the technical folks who often crave a break from speeds, feeds, and feature comparisons.
Listen to the full episode in your favorite podcast player or check out this clip.
https://www.salesbluebird.com/148-how-to-use-strategic-narrative-to-engage-with-prospects/
