Learning how to sell. Abhishek says to keep this question at the forefront. How can we take away the most amount of problems for customers to just try our product?
And also, be realistic about procedures such as the procurement cycle that you have to go through regardless of how good your product is. Once you're there, it gets easier to sell into the cycle.
Abhishek Dubey, CEO @ Bolster, on learning how to sell
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