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Sales Bluebird

How to be an awesome interviewee for CEOs

I'm looking forward to talking with you!
I want to have a conversation you are proud of and want to share with colleagues, friends, family, potential employees, and future partners. 
We will talk about you, your company, the problems you solve, and your go-to-market strategy and tactics.
My podcast producer, Igor, has some logistics details and recommendations for you (or your admin) below.
Talk soon.

P.S. Toward the end of our interview, I'd like to flip things around and answer a question from you.  My business is helping cybersecurity startups with their positioning, conversion rates, sales decks, selling value, and much more.  You can learn more on my business website. I'd love to take a question in this general area that is top of mind for you.

Hi, I'm Igor and I produce the Cybersecurity Startup Revenue Podcast for Andrew.  Some details:
Audience: Founders, leaders, investors and go-to-market teams at cybersecurity companies
Length: the interview will last 30-40 minutes.  You have a 60-minute slot to give time to chat at the start and end.
Format: the primary format is an audio podcast.  We will use video snippets to promote the podcast on LinkedIn, Twitter and YouTube.
To make this a great interview:
  • Be ready with stories, anecdotes, and learnings others might be surprised by. Above all else, these will engage the audience the most.
  • Be specific in your answers.  Bland generalizations are... bland!  
  • Be succinct with your answers. Interviews become boring if they ramble!

To make the audio high quality:

  • Use a dedicated microphone.  Laptop mics, AirPods, and phone mics are not for podcasts.  
  • Do the interview in a quiet room, preferably with soft furnishings to dampen any echo and with great internet
  • Ensure you are using the up-to-date version of Chrome / Edge
  • Close all other tabs and browsers (the recording can eat up resources)
  • If you are on a laptop, have it plugged in and charging
  • As a backup, we will use QuickTime / native Windows recorder to record as well, please have the latest version downloaded and ready.

I'm looking forward to hearing (and editing) the interview.