In cyber security sales, I'll take crazy action over deep strategic thinking every day and you should too.
Don't create a 3-month sales prospecting plan, write one email.
Don't strategize a sales process, go ask a prospect some questions.
Don't build a 15 slide deck, start with 5.
Don't build competitive battle cards, ask your prospects what they like/dislike about the competitor.
Start small this week.
Take crazy action.
Think it through 50% of the way and then take action and talk with prospects.
You'll learn more from doing something than you will from trying to get your plan to 100%.
It's why I named my business UNSTOPPABLE dot DO, and not UNSTOPPABLE dot THINKINGABOUTIT
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