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I've made thousands of cyber security sales calls myself. And I've listened to thousands that others have made.Over time I've realized that too often we treat a meeting like a meal at a fine dining restaurant.The meal starts slowly with a drink and …

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Does it feel like your conversion rate from 1st to 2nd meeting is too low? It may be for 1 or more of these 3 reasons. It is one of the highest leverage points in your sales process. If you can increase the number of 1st meetings which convert (to …

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There seems to be a widespread belief that cyber security startups need to put their credibility slide at the start of their sales deck. You know... the slide with the customer and VC logos?! "We've got these amazing customers already and these sup…

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