If you want to break into the cybersecurity sales industry, you're in the right place. In this blog post, I will walk you through all the steps you need to take, from understanding the job market to crafting the perfect resume and acing the intervie…

Whether you’re a salesperson, business owner, or entrepreneur, staying up-to-date on the latest sales trends and strategies is essential for achieving success. With the help of podcasts, you can learn from top sales experts, stay motivated, an…

Bold cyber security sales professionals are never afraid to speak their minds, take calculated risks, or break the mold. They’re also not afraid to ditch their script and wing it when necessary. Instead of playing it safe, they thrive on takin…

In cybersecurity sales, we are cursed by incredibly talented and visionary founders being held back by an inability to be noticed above the noise of the market. In this blog, we are going to look at examples of thinking bigger and different. Being…

The cybersecurity sales world is in a period of profound change.    First, we had a salesperson's market where it seemed that salespeople were jumping from job to job for bigger OTEs. Good salespeople were in short supply, and companies …

All the research proves this, but most of us are holding ourselves back by selling just with cold, rational logic.   In this blog, we explain why and how to actually appeal to a buyer’s emotional side (without creepily baring your sou…

For the go-to-market activities of a B2B startup, there are five foundations that once they are in place, everything else become clearer. Bring clarity to these foundations across the team and… the prospect is not confused, the sales fun…

“So, what does your company do?” It’s a simple, common question, but most of us in cybersecurity sales are just not good at answering it.  In this blog, we explain why and how to be great at answering it. It’s a questi…

We are going to answer this question in today’s blog. Any first hire in a department is important, but in cybersecurity sales, it’s critical. Get it right and you: start bringing money in, rather than always watching money going out …

One of the most common problems I come across when speaking to cyber security company CROs is frustration with the speed of deals. Essentially, they feel there is a lack of momentum or too slow a pace to bring sales opportunities to completion. This…