Sales Bluebird
Sales Bluebird shares proven strategies to help cybersecurity startups get more leads, more customers, and optimize their marketing and sales processes.
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Recent Episodes
March 28, 2023
201: Varun Badhwar - securing the software supply chain with Endor Labs
Varun Badhwar is the CEO of Endor Labs, his third startup. He previously founded CipherCloud and RedLock, which were acquired by Lookout and Palo Alto Networks respectively. After the SolarWinds attack, Varun recognized the v...
March 23, 2023
200: standout episodes from the previous 199
It's hard to believe, but this is episode 200! If you'd told me after the first couple of episodes I'd get to #200, I'd say you'd clearly been smoking a little too much of Colorado's finest homegrown! But here we are. 200... ...
March 16, 2023
198: Unlocking the Power of Cybersecurity with Maxime Lamothe-Brassard
In this episode, Maxime Lamothe-Brassard, Co-founder and CEO of LimaCharlie, embarks on a bold mission to revolutionize the cybersecurity industry by creating an "AWS-like" model for cybersecurity tools and infrastructure, ju...
March 14, 2023
197: From employee to founding a cybersecurity startup with Jori VanAntwerp
Moving from being an employee to founding your first company is a big step for anyone to take. In this episode, Jori VanAntwerp, CEO & Co-Founder at SynSaber, talks about how he did that and more. In this episode, you will le...
March 13, 2023
199: Navigating the challenges of introducing passwordless security with Michael Gwynn of IDmelon
Michael Gwynn's career took him from the army, to Johnson and Johnson, to working in cybersecurity. After years of working in cybersecurity, Michael was introduced to the world of startups and IDmelon. After seeing the potent...
March 09, 2023
196: Liat Hayun’s journey from working at big cybersecurity companies to starting Eureka Security
Starting a cybersecurity startup may seem daunting and complex, but with the right team and resources, it can be done. In this episode of the Sales Bluebird podcast, I chat with Liat Hayun, the co-founder and CEO of Eureka Se...
March 07, 2023
195: Eric Olden on building a successful cybersecurity company
Eric Olden, CEO and co-founder of Strata Identity, joined us to share his journey from building a security software company in a garage, to taking a leap of faith to join Oracle, and then finally founding Strata Identity. Tun...
March 02, 2023
194: How to know if a prospect is an innovator
Cybersecurity startups do best when their prospects are innovators. People and companies who are able to buy from and work with startups and less mature technology. But how do you know if your prospects are innovators? This ...
February 28, 2023
193: How to start growing revenue with Ted Miracco, CEO of Approov
This week on Sales Bluebird, we sat down with Ted Miracco, CEO of Approov Mobile Security. Hear what he has to say about the future of mobile security and why his company is so well-positioned to make an impact. In this episo...
February 23, 2023
192: How to transform a boring case study into a compelling story
Telling great stories is a powerful tool to convert more first meetings into second meetings, and more second meetings into demos, and demos into POCs. We are often given case studies and told to “use them with customers”. Bu...
February 21, 2023
191: A different path to product creation and scaling a cybersecurity company with Mirza Asrar Baig
Mirza Asrar Baig, Founder and CEO of CTM360, shared his story of starting a cybersecurity company from Bahrain in the Middle East. Contrary to the usual way, Mirza didn’t take VC funding, didn’t launch a point product, and di...
February 16, 2023
190: How to balance selling what the product does now & selling the big vision
Cybersecurity startups must balance selling their product's current capabilities with their powerful, inspiring vision without misleading prospects. When you get it right, you will inspire the right people to want to work wit...
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