91: Paul Ayers, CEO of Noetic Cyber, reveals tips on breaking into the European market

Cybersecurity....it's not a domestic problem. It's a global problem. 
Paul Ayers, CEO of Noetic Cyber, has an impressive history of helping U.S. cybersecurity companies expand into the European market. 
In this podcast episode, Paul speaks candidly about the challenges, and more importantly, the opportunities of expanding cybersecurity business collaborations with Europe.