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Feb. 16, 2023

190: How to balance selling what the product does now & selling the big vision

Cybersecurity startups must balance selling their product's current capabilities with their powerful, inspiring vision without misleading prospects.

When you get it right, you will inspire the right people to want to work with you, with complete transparency about what you can deliver for them right now.

In this episode, you will learn the following:

1. How can you get the balance right between selling what your product can do right now and what your big vision is

2. How can you inspire early adopters to join you on your journey without being misleading

3. How can you use philosophical conversations and starting use cases to attract the right people to your product

Other episodes you'll enjoy:

How to get first meetings using VC programs, CISO networks, resellers & sales networks

Marketing messaging is not sales messaging

How to use a company podcast to get more exposure with Lindsay Tjepkema of Casted


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