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Feb. 2, 2023

186: From awful to awesome: a cybersecurity company’s transformation of their first meeting deck

Everyone can create a sales deck to use in early-stage meetings with prospects.  But sometimes they are awesome and sometimes they are awful.  In this episode, I find 2 sales decks I used approximately 1014 years ago while selling at McAfee and break them down.

Spoiler: one is very much NOT good and the other, well...is the opposite

You will see differences in:

  • Length
  • Tone
  • Focus
  • Level of conversation
  • Organization
  • And lots more...

You might also like the following:

184: One way to maximize a first meeting

171: Outbound is Broken

163: How to onboard new sellers yourself


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