184: One way to maximize a first meeting

First meetings are hard to get so it is crucial we maximize them! One way we often let ourselves down is by not getting a good understanding of why our prospect wants to put resources and money into working on the problem we solve.

In this episode learn:

• Why most questions we ask are situational and why that’s not good
• The most impactful types of questions to ask
• An exercise to take your sales team through to change your habits with questions
• How to feel better that you have a real opportunity

Action:
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