183: How to take on the 800lb gorilla with Russell McGuire and Ben White from Ironscales
Ironscales has grown remarkably since its founding in 2014 (they have 7,000 customers!). After years of success in the mid-market, it is now taking on the dominant player in the enterprise segment. This is not easy to do!!!
Learn in this episode:
- How the whole company needs to be ready to move up to enterprise
- How to support the sales team focused on the new segment
- And that outbound can work (and how!)
- Suite at the Four Seasons or a cabin in the woods?
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