181: How to use a company podcast to get more exposure with Lindsay Tjepkema of Casted
You know how you wish more people knew about your company and products, but they don’t?!
One way to fix this is to start a podcast for your company. But it can seem so daunting. Where do you start?
Lindsay Tjepkema, co-founder and CEO of Casted explains all this in this weeks episode. Listen in to learn:
- What could a podcast do for a company
- What results to expect
- As you grow, why the podcast should be at the center of your content strategy
- And, importantly, does she prefer a dive bar or cocktail bar
You might also like the following:
180: Learn how an SMB sales team is being successful with Brian Penney, VP of Sales at Blumira
174: How to make sure you are paid with Dan Goodman, CEO of TruCommish
165: One powerful tool to improve how you sell and how you get better
Sponsor
This week’s newsletter is sponsored by the Security, Funded newsletter.
Are you interested in staying on top of the latest developments in the global business of cybersecurity funding? If so, check out the Security, Funded newsletter from Mike Privette.
Each week, Mike cover's the latest news and insights on cybersecurity funding, including investment trends, funding rounds, new startup launches, as well as analysis and commentary from a career cybersecurity person. By subscribing to the newsletter, you'll gain valuable insights and perspectives that you won't find anywhere else.
Whether you're an entrepreneur, investor, or just someone who wants to stay informed about this rapidly-evolving industry, the Security newsletter has something for you."