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Dec. 15, 2022

179: 13 sales mistakes founders make

Cybersecurity company founders rarely have much experience selling and are suddenly asked to pick up this skill without any training in a high-stakes environment.  They don’t want to waste valuable time with prospects!

In this episode, learn 13 mistakes founders make when selling, including…

  • Not asking GREAT questions
  • Trying to convince prospects to buy
  • Thinking only about technical capabilities
  • Don’t have a plan for what they want a prospect to remember

You might also like the following:
178 - How to be valuable on a sales call with Amanda Carvahlo, Sales Director at Gytpol
169: Differentiate your product so prospects remember
105: Jay Wallace, VP of Worldwide Sales at Rumble, talks building a sales team

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