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Dec. 8, 2022

177: How to think bigger, bolder and clearer when differentiating


Security leaders believe that many security products are pretty much the same.  They do the demos, listen to the pitch deck, and watch the videos, and often their conclusion is, "meh, pretty much like these other guys."

In this episode, I talk about why we need to think bigger, be bolder and be clearer in our differentiation.  We cover:

- how many companies end up thinking too small
- the trap that many vendors fall into
- real, live examples from cybersecurity company websites

Websites covered:
Crowdstrike
Blackberry
Dazz
Aqua Security
Tines
Torq
Revelstoke

You might also like the following:
176: Corey White, CEO @ Cyvatar: how to create a compelling cybersecurity product for SMBs
173: Increase your close rate by working with mobilizers and innovators (and who these people are!)
76: 3 ways to use ancient philosophy to run your sales team more effectively

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