Nov. 2, 2022

170: Important leadership trait: bringing great people with you. But how do you do that?


Life in startup sales is a little bit easier if there is already trust and a relationship between the sales leader and some of the sellers.  Founders should look for a sales leader who is able to do this.

In this episode with Craig Denton, the RVP of Sales at Beyond Trust, you will learn:

  • How to build trust with your sellers
  • Why you have to take other’s opinions of sellers with a grain of salt
  • We know sales leaders should lead from the front, but how do you do that?
  • Get a balance of working in the business with on the business
  • How to have tough conversations when things aren't going so well
Support the show