Hey, it's Andrew. Every Friday I share examples, tips and strategies in the newsletter. Sign up in the yellow box on the home page.
Oct. 27, 2022
169: Differentiate your product so prospects remember
With 3,000 vendors in cyber security it can be tough to differentiate your product from all the others.
In this episode we cover:
- 3 different levels of differentiation (2 you probably don’t think about)
- How not to be tactical when comparing against others
- How to get prospects to join your movement
- 3 cyber security examples of powerful differentiation
Does the sales deck you have been "need some work"?
Find out how to dial in your first sales call deck so that prospects just "get it" and want to take another meeting. Learn more >>>
Recent Episodes
- 201: Varun Badhwar - securing the software supply chain with Endor Labs
- 200: standout episodes from the previous 199
- 198: Unlocking the Power of Cybersecurity with Maxime Lamothe-Brassard
- 197: From employee to founding a cybersecurity startup with Jori VanAntwerp
- 199: Navigating the challenges of introducing passwordless security with Michael Gwynn of IDmelon
- 196: Liat Hayun’s journey from working at big cybersecurity companies to starting Eureka Security
- 195: Eric Olden on building a successful cybersecurity company
- 194: How to know if a prospect is an innovator
- 193: How to start growing revenue with Ted Miracco, CEO of Approov
- See all →