Aug. 9, 2022

150: Wias Issa, CEO of Ubiq Security, on how Ubiq’s GTM for their API encryption for developers


On today’s episode, I sat down with Wias Issa, CEO and founder of Ubiq Security, to discuss the genesis of his product and how he has tailored both the product itself and its messaging based on listening to what his consumers were asking for. 

Wias is a great example of someone who listened to his customers and developed a solution they were asking for in a market that sorely needed it. 

When cybersecurity gets technical and complicated, Wias brings it down to earth and simplifies the process, showing you what to focus on, what to ignore, and how to find the best engineers, product developers and team members to make your product the best it can be. 

You’ll Learn:

  • Why a Killer Story for one group may work for one group but not another, and how to tailor it for the audience you’re targeting. 
  • How to simplify your messaging to feel more accessible to the average consumer you serve. 
  • The importance of listening to your consumer in order to tailor your messaging so that they ask less questions and understand quickly what you are about. 
  • What makes an innovative, in-demand prospective engineer or product developer, where to find them, and how to vet them and hire the best people. 

If you are a sales leader at a startup, or you're in the sales team, and you're searching for your repeatable scalable sales process to grow sales faster, then please get in touch with me at andrew@unstoppable.do or you can also go to my site at www.unstoppable.do.

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