147: Snir Ben Shimol, CSO at Cider, talks about market education & selling into the unknown
In this episode, Snir Ben Shimo, CSO at Cider Security, joins us to talk about the progress of Cider Security and how they have built a vehicle for market education and understanding. How do you educate your consumer on threats around them? How do you explain the benefits of what you’re selling if they don’t know why they’re buying it? And, most importantly, how do you understand and solve their pain points?
We talk about identifying opportunities and how to sell into them, segmenting an audience, building up and off of thought leadership, the importance of community in cybersecurity, sales structures, partnerships, and much more. How can you be selling more effectively into your own customers’ unknowns?
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You’ll Learn:
- The importance of market education
- How to use thought leadership as a marketing tool
- Why and how to segment your audience
- The importance of partnerships and equitable sales structures