132: Sharon Goldberg, Founder and CEO of BastionZero talks selling targeted cybersecurity solutions
In this episode, Sharon Goldberg, Co-Founder and CEO of BastionZero, who is fresh off her selection for the RSA Conference innovation sandbox, joins us to discuss which targeted areas her company has found opportunities in.
Sharon and Ethan’s (her co-founder) journey over the last decade has taken a few twists and turns but ultimately ended up with the BastionZero team working on something they are passionate about and which customers really love.
Sharon explains their learnings over the last few years and the innovation they have brought to market.
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You’ll Learn:
- Honing in on specific cybersecurity needs
- How businesses may be inefficiently addressing those needs in-house
- What unique offering positions you might take
- How to streamline an often messy and confusing industry and product into a palatable sale