May 10, 2022

125: The power of asking short questions like Barbara Walters


Like in big news interviews, mastering the perfect question in sales can make all the difference.

In this episode, Andrew dives into two interviews by Barbara Walters to glean what we can learn about question length.

Barbara Walters is known for handling the big, tough interviews well and for getting to the core of her interviewees so much so that they often cry.

As sellers, we can learn from the best, especially when it comes to question length.

Tune in to learn:-

  • The common mistakes we as sellers make when asking questions
  • The average number of words Barbara Walters asks in her questions
  • How to apply her style to sales situations

If you are a sales leader at a startup, or you're in the sales team, and you're searching for your repeatable scalable sales process to grow sales faster, then please get in touch with me at andrew@unstoppable.do or you can also go to my site at www.unstoppable.do.

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